ROI (Return On Investment)

Performance Trailers

3 channel video installation, sound, performance.

ROI consists of 3 trailers for performances that do not exist. The project reflects on a world where the curated documentation and marketing of most things, e.g., the Self, works and products, often seem more important than the actual existence of those things.

The project investigates whether the marketing of the art and the self, and the subsequent digital consumption, is more important to their potential success than
their actual existence?

This takes a somewhat cynical view that art (the product), or Self, is not needed in order to document it and make it exist.